Fashion Shooting @ ILM

24Mar09

I spent my whole day surrounded by models, clothes and lights.

Days ago, Q Producciones ran a fashion shooting at ILM.

Photographer Kike Zambrano stated he decided for the ILM location because of the eclectic ambience and wall paintings surrounding all over the place.

ILM Concept Store; is a unique place, the vintage-retro-modern look gives you an inviting sensation of just being yourself: so relaxed, cool and free, cero pretentious.

As from the grafitti painted outside (the Afro Icon with the sunglasses of mirrors) or even inside the building, a house built in the 50´s with high ceilings and big windows, it offers a perfect frame for the different activities every day are performed in, such as this fashion shooting.

This is the first time I am involved in this type of work, from start to end. I took notice of every detail the production team must accomplish in order to get objectives. I also noticed how important is make up, hair stylish, lights and attitude of models. Perfect coordination and team work is a must in this type of work.

Shooting began at 9:00 am and we finish at 5pm on the dot.

Work was extenuating, models showed professionalism and attitude, coming from Brazil and Argentina, the models were booked by 3 prestigious models agencies: Contempo, Class Models and QuetaRojas.